Our Mission
SweetBeasts creates plushies that comfort and provide. Each product we sell funds at least one meal through our partners in the fight against world hunger. Our plushies are symbols of hope and catalysts for change. As we grow, so will our community's voice, proving that small united actions can create lasting change.
Our Story
Grown in Wisconsin. Making a difference worldwide.
SweetBeasts was born in 2024 from a firsthand realization of how widespread food insecurity truly is.
While volunteering at local pantries, we saw the scale of the issue and its deeply personal impact. At the University of Wisconsin-Madison alone, nearly one in three students faces food insecurity. We learned that even a close friend, unknown to us at the time, relied on that very system for support.
We knew true change required community.
That belief created SweetBeasts, designed to be more than just comfort. Our fruit-inspired plushies reflect a commitment to nutritious food access, while their animal spirit gives each SweetBeast its own unique personality and soul.
In every purchase, you become part of something larger. Together, we can create real change.
Our Values
SERVICE
We exist to serve our community, our customers, and the cause of ending hunger. Every SweetBeast purchase helps put meals on plates and smiles on faces.
WARMTH
We lead with empathy and kindness. Like our plushies, our work is rooted in comfort, connection, and the warmth of shared humanity.
EMPOWERMENT
We empower individuals and communities to take meaningful action, reminding everyone that each of us has the power to spark change.
ETHICS
We act with integrity in every decision, from sourcing materials responsibly to ensuring transparency in how every meal is funded.
TOGETHERNESS
We believe true change happens together. Our community is our strength, and every supporter is part of the SweetBeasts family.
SweetBeasts is a registered trademark of A Wild Bonobo, Inc.